A1 Xplore TV was launched on set-top boxes, smartphones, tablets and PCs in 2020. This is what service providers and end-users expect, especially generation Z consumers. Patrick Vos, CEO of Zappware, which provides the platform and UX for Xplore TV, adds: “Zappware’s vision is to deploy our NeXX 4.0 user experience in a device-agnostic way. The key to success is ensuring the user experience on Fire TV is consistent to the user experience on the set top boxes.” Achieving this goal would not have been possible without the expertise and dedication from our partner company Zappware. Extending the video service to Amazon Fire TV is a major step towards the ultimate goal of A1 Xplore TV becoming the number one TV service in our territory, giving our users the freedom to enjoy TV on any screen of their choice in the best possible quality. Johannes Natterer, Head of Residential TV & Services at A1 Telekom Austria, says: “A1 Xplore TV is an entertainment platform that brings the best TV channels, hand-picked on demand library content and streaming apps in a single package.
Fire TV is a natural choice for a connected TV app offering in Austria, where Fire TV sticks are a popular connected TV device and Amazon Prime Video is a strong SVOD. The Fire TV implementation provides access to the full Xplore TV experience and so represents an ‘operator as an app’ alternative to taking a set-top box.
A1 Austria has made its A1 Xplore TV service available on Fire TV in Austria – the first time that the Pay TV offering has been made available as a connected TV app.
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